Cultura Fertilis
Opportunity study for a major cultural center in the planned neighbourhood of PAV in Geneva.
Cultura Fertilis
Dates : December 2016 - june 2017
The State and the cities involved in the PAV project are planning a 6,000m2 multidisciplinary cultural centre in the base of one of the future 175m towers planned for Place de l'Etoile. Questions of programme, governance and financing were at the heart of the study. urbz conducted interviews with over forty cultural players in French-speaking Switzerland and beyond; studied the operation of some twenty cultural centres around the world; organised two participatory workshops with 60 cultural and professional players; produced 3 usage scenarios; and proposed a programme for an infrastructure integrated into the public space.